About MapTrack
Built by operators, for operators
The asset tracking platform shaped by 10+ years in the field and 300+ direct user sessions. One system for tools, equipment, plant and fleet.
2012
Founded
6+
Countries
4.8/5
G2 Rating
4.9/5
Capterra
- 500K+
- Assets tracked globally
- 4.9/5
- Rated on G2 & Capterra
- 41%
- Average reduction in asset spend
Our story
10+ years in the field. One complete rebuild.
MapTrack is an Australian-founded asset tracking platform, established in 2012, that helps construction, mining and field service teams track tools, equipment, plant and fleet across multiple sites. The platform was rebuilt from the ground up in 2022 after 300+ direct user research sessions, and now serves teams in 6+ countries including Australia, New Zealand, the UK, the US and Canada.
MapTrack started in 2012 when three co-founders, each with deep experience in construction, mining and field services, got tired of watching teams lose track of their most valuable assets. Spreadsheets, whiteboards and disconnected systems were the norm. Nobody had a single source of truth.
So we built one. For over a decade, MapTrack helped Australian teams track tools, equipment and plant across sites and crews. Along the way, the team sat down with more than 300 customers for direct user sessions, watching how people actually worked in the field, not how software companies assumed they did.
In 2022, MapTrack was rebuilt from the ground up. Every insight from 10+ years of real-world use went into a new platform: AI-powered asset tracking, digital pre-start inspections, compliance registers, GPS tracking, work orders and scheduling, all in one system. No bolt-ons. No workarounds.
Today, MapTrack serves construction, civil, mining, facilities and field service teams across Australia, New Zealand, the UK, the US, Canada and beyond.
Our mission
One platform to track, maintain and protect every asset your team relies on
We replace the spreadsheets, paper forms and disconnected tools that cost teams time, money and compliance risk with a single system that gives every operator full visibility of what they have, where it is and what is due next.
Our journey
From spreadsheets to 500K+ assets
2012
Founded in Australia by three operators who saw the chaos of managing assets with spreadsheets and paper
2012-2021
300+ direct user sessions across construction, mining and field services to understand what teams actually need
2022
Platform rebuilt from the ground up, incorporating a decade of real-world feedback
2023
Expanded to New Zealand and UK markets
2024
500,000+ assets tracked globally
2025
AI-powered asset creation and form building shipped as standard
2026
Serving teams in 6+ countries across AU, NZ, UK, US and Canada
The team
Meet the founders
Built by operators, for operators. We've been in the field with customers from day one.
Jarrod Milford
Co-Founder & Commercial Director13 years running an asset tracking business across construction, trades, mining, facilities and infrastructure. Previously Senior Project & Solutions Consultant at CJI. Jarrod leads commercial strategy and customer relationships at MapTrack.
Outside work, you’ll find Jarrod at the gym, hunting down good food, or at a music festival.
LinkedIn
Lachlan McRitchie
Co-Founder & GM of Operations14+ years in enterprise technology and software delivery across construction, telco, mining and infrastructure. Previously at AppDynamics, Cisco and Workato. Lachlan leads operations and go-to-market at MapTrack.
When he’s not building MapTrack, Lachlan is on the BJJ mat, playing padel, travelling, or finding the best restaurant in town.
LinkedIn
Alex Sommerfeld
Co-Founder & CTO/CPO13 years as a development and technical lead at Ladbrokes, ABC, Arkose Labs and Entain Australia. Passionate about building world-class software that just works. Alex leads engineering, product design and technical architecture at MapTrack.
Outside the codebase, Alex spends time with his young son, practises blacksmithing, and plays poker.
LinkedInBehind the scenes
In the field, not just in an office
What drives us
What we believe
Simplicity Over Complexity
Powerful software that just works.
Built to Last
10+ years of real-world learning in every line of code.
Try MapTrack free for 30 days
Full access to every feature. No credit card required. Per-asset pricing so you scale as your fleet grows.
- No credit card required
- 30 days free trial
- Cancel anytime
Trusted by asset-intensive teams across Australia, New Zealand, UK, US and Canada
32+ verified reviews on G2 & Capterra
What customers say
Trusted by teams in the field
“MapTrack has completely transformed how we manage our tools, equipment and fleet.”
“Bloody amazing! We used to spend 1-2 days a week tracking and managing our generators alone.”
Frequently asked questions
See MapTrack in action
Book a personalised demo with our team and see how MapTrack can work for your operation.
4.8 on G2 · 4.9 on Capterra
- 30-day free trial
- No credit card required
- Cancel anytime