Alex Sommerfeld
Co-founder & CTO, MapTrack
Alex co-founded MapTrack and leads the engineering team. In 2022 he rebuilt the platform from the ground up, incorporating 10+ years of direct feedback from field teams and 300+ customer research sessions. His focus is on building a system that works reliably in the conditions operators actually face: low connectivity, rough environments and mixed asset types from hand tools to heavy plant.
The platform Alex built
MapTrack runs on a mobile-first, offline-capable architecture designed for field environments. It supports QR code and barcode scanning, GPS tracking via OEM telematics integrations, pre-start inspection forms, maintenance scheduling and work orders, all syncing automatically when connectivity is restored.
See MapTrack in action
Join teams across Australia and New Zealand tracking, maintaining and managing assets in the field.
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