Lachlan McRitchie
GM of Operations, MapTrack
Lachlan leads operations and go-to-market at MapTrack, focusing on SEO, product-led acquisition and helping heavy-industry teams discover better ways to manage their assets. He works closely with construction, mining and field service operators to understand the real-world challenges they face on site.
Articles by Lachlan
10 articles on asset tracking, field operations and equipment management.
The State of Asset Tracking in 2026: Tool Loss, Downtime Costs, and the Shift to Digital
March 2026 · 12 min read
Inspections & complianceEquipment inspection software: how to choose the right platform
November 2025 · 11 min read
Equipment managementConstruction equipment management software: what to look for
September 2025 · 9 min read
Tool trackingHow to stop tool loss and damage on job sites
September 2025 · 7 min read
ProductivityJobsite field productivity: reduce downtime and keep crews moving
August 2025 · 6 min read
Tool trackingConstruction tool tracking: a practical guide for site teams
August 2025 · 8 min read
Asset trackingAsset tracking: how GPS, QR codes and spreadsheets are converging
October 2025 · 7 min read
ComplianceSafety and compliance: how digital tracking replaces paper
July 2025 · 8 min read
Asset trackingHow barcode and QR code tracking boosts your business
July 2025 · 7 min read
Equipment managementEquipment management software: the complete buyer's overview
June 2025 · 10 min read
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