Custom Asset Labels with Your Logo and Branding
A custom asset label is a durable QR asset label printed with your own logo, brand colours, asset-ID format and a return-if-found phone number, so each tag identifies both the asset and the organisation that owns it. Custom branding does more than look professional: it deters opportunistic theft, helps honest finders return lost gear, and lets field crews tell whose equipment is whose on busy, multi-contractor sites. MapTrack custom labels are printed in full colour on hard-laminated polycarbonate with a 3M industrial adhesive, rated for 5+ years outdoors, and every label carries a unique QR code that links the asset to its live record in MapTrack. You can design your labels free in the MapTrack label designer, preview them on the real sizes, then order print-ready labels from 100 units.
Key takeaways
- Branding turns a generic tag into traceable property: your logo and a return number tell any finder who owns the asset and how to return it.
- Full-colour logo printing and a human-readable asset ID make equipment identifiable at a glance on shared, multi-contractor sites.
- Custom branding deters opportunistic theft and speeds up returns, while the QR code links each asset to its live MapTrack record.
- Design your labels free in the MapTrack label designer, preview them on the real sizes, then order print-ready labels from 100 units.
What is a custom asset label?
A custom asset label is a durable QR label printed with your logo, colours, asset-ID format and a return phone number. It identifies both the asset and its owner, and links to the asset’s live record when scanned.
A blank or generic tag does only half the job. It might carry a number, but it says nothing about who owns the item, how to return it, or what it is. A custom asset label adds your logo, brand colours, a human-readable asset ID and a return-if-found phone number around the QR code, so the same tag works for a phone scan and for a person reading it at arm’s length.
On a MapTrack custom label, the QR code is unique to one asset and resolves to that asset’s record in MapTrack. So the branding makes the item identifiable and recoverable in the physical world, while the code ties it to the digital register. The result is a tag that deters theft, speeds up returns and doubles as the entry point to check-out, inspections and history.
What you can customise
MapTrack custom labels carry your full-colour logo, a return-if-found phone number, a human-readable asset ID in your own format, and the unique QR code, across three label sizes to suit different assets.
Every label is printed with your company logo in full colour, a return phone number, and a sequential or prefixed asset ID that matches your numbering scheme. The QR code is generated per asset and provisioned against your MapTrack account, so it works the moment the label is applied and scanned. You choose the size to suit the asset and the distance the label needs to be read from.
The label material and construction are fixed for durability: hard-laminated polycarbonate with a 3M industrial adhesive, rated for 5+ years outdoors against UV, abrasion, fuel and pressure-washing. MapTrack does not print metal or RFID tags. For the large majority of tools, plant and field equipment in Australian conditions, branded polycarbonate is the right balance of durability, scannability and cost.
Why brand your asset labels
Branding deters theft, speeds up returns and makes equipment identifiable on shared sites. A logo and return number signal that an asset is owned and tracked, and help finders return it without guesswork.
Portable tools, generators and welding gear walk off sites every week. A branded label with a visible owner and a return phone number signals that the item is tracked, which deters opportunistic theft, and gives an honest finder an easy way to return it. On multi-contractor sites where identical tools from different crews end up in the same pile, a branded label is often the fastest way to sort whose gear is whose.
Branding also reinforces accountability internally. When every asset visibly belongs to the organisation and carries a scannable ID, check-out and check-in become routine, and nobody can claim a tool was unmarked or unaccounted for. The professional finish matters too: branded equipment reads as well-managed equipment to clients and auditors.
See how MapTrack manages your assets
Join teams across Australia and New Zealand tracking, maintaining and managing assets in the field, with one platform built for real-world operations.
- No credit card required
- 30 days free trial
- Cancel anytime
Design your labels with the free label designer
The free MapTrack label designer previews your logo, colours and asset-ID format on the real label sizes and exports print-ready files. Design first, then flow the same details into a printed order.
Rather than guess how a logo will sit on a small tag, you can design and preview the label first. The MapTrack label designer shows your logo, brand colours and asset-ID layout on the three real label sizes, so you can see exactly how the finished tag will look before committing to a print run. Upload a logo as PNG, JPG, SVG or WebP, set your asset-ID prefix, and export a print-ready PNG or PDF at 300 DPI.
When the design is right, the same details flow straight into a printed order, so the labels you receive match the preview and arrive ready to apply and scan into your MapTrack account. There is no signup required to design and download, which makes the designer a fast way to standardise a labelling format across a team.
Materials and sizes for custom labels
All custom labels use hard-laminated polycarbonate with 3M adhesive, rated 5+ years outdoors. Three sizes cover hand tools through to heavy plant. Match the size to the asset and the scan distance.
The branding and QR code sit on the same durable construction across all three sizes, so the choice is about fit and scan distance, not durability. A small label suits hand tools and IT assets; a larger label stays scannable on plant and containers from a safe standing distance, and leaves more room for a bigger logo and a clearer asset ID.
Order from 100 labels per size, with the per-label price dropping at the 300, 500, 1,000 and 2,000+ unit tiers. You can mix sizes across an order to suit different asset classes.
| Size | Dimensions | Best for |
|---|---|---|
| Small | 35 x 17 mm | Hand tools, power tools, IT assets |
| Medium | 25 x 50 mm | Plant, machinery, fleet vehicles |
| Large | 35 x 65 mm | Excavators, heavy plant, containers |
Ordering custom asset labels
Custom labels are ordered from 100 units per size, printed with your branding and shipped globally. Design free first, then order; labels arrive ready to scan into your MapTrack account.
Orders start at a minimum of 100 labels per size, which keeps custom printing economical while suiting everyone from a single crew to a multi-site operator. Per-label pricing steps down at higher volumes, and shipping is available globally for organisations running sites across Australia, New Zealand and beyond.
If you want to confirm the print quality, colour and adhesion on your own equipment before a large order, request a sample and trial it on the surfaces your assets actually use. You can see current pricing and configure an order on the label store page.
Related definitions
Asset Tagging
Asset tagging is the process of attaching a unique physical identifier, such as a barcode label, QR code, RFID tag, NFC tag, or engraved metal plate, to a physical asset so it can be individually identified, tracked, and managed throughout its lifecycle. The tag links the physical item to its digital record in an asset management system, enabling workers to scan the tag with a mobile device to instantly access the asset's details, service history, location, compliance status, and assigned documents. Asset tagging is the foundational step in establishing an asset register and is a prerequisite for effective asset tracking, maintenance management, stocktaking, and compliance auditing. The choice of tag technology depends on the operating environment (indoor versus outdoor, extreme temperatures, chemical exposure), the required read range, the value and mobility of the asset, and the budget. A well-planned asset tagging programme defines a consistent numbering scheme, selects tag materials appropriate to each environment, and establishes placement standards so tags are visible and accessible for scanning without interfering with the operation or safety of the equipment.
See definition →QR Code Tracking
QR code tracking uses Quick Response (QR) codes affixed to assets that can be scanned with a standard smartphone camera to retrieve or update asset information. Each QR code links to a unique digital record containing the asset’s identity, location history, service records, and compliance status. QR codes are durable, inexpensive, and do not require specialised scanning hardware.
See definition →Barcode Label
A barcode label is a printed, adhesive-backed identifier that encodes data in a machine-readable pattern of parallel lines (1D barcode) or a matrix of squares (2D barcode, such as a QR code). In asset management, barcode labels are affixed to physical assets such as equipment, tools, vehicles, IT hardware, and furniture to provide a unique, scannable identifier that links the physical item to its digital record. When a worker scans the barcode with a mobile device, handheld scanner, or smartphone camera, the system retrieves the asset's details, service history, location, and compliance status. Barcode labels are the most widely deployed asset identification technology due to their low cost, ease of printing, and compatibility with virtually all asset management software. Label materials range from standard paper for indoor use to polyester, vinyl, and metal-backed options for outdoor and industrial environments. Labels can be printed on demand using thermal transfer printers or ordered pre-printed from label suppliers, and most asset management platforms include a label designer that generates print-ready artwork with the barcode, asset number, and organisation branding.
See definition →FAQ
- Can I print my company logo on the labels?
- Yes. Every custom label is printed in full colour with your logo, brand colours, a human-readable asset ID and a return-if-found phone number around the QR code. Upload your logo as PNG, JPG, SVG or WebP and preview it on the real label sizes in the free MapTrack label designer before ordering.
- What file format should my logo be in?
- PNG, JPG, SVG or WebP all work. A vector SVG or a high-resolution PNG gives the cleanest print, especially on the smaller label sizes. The label designer previews your logo on the real sizes so you can check it reads well before you order.
- Is there a minimum order for custom labels?
- The minimum is 100 labels per size. Per-label pricing drops at the 300, 500, 1,000 and 2,000+ unit tiers, and you can mix sizes across an order to suit different asset classes.
- Do branded labels actually help prevent theft?
- A visible owner logo and a return-if-found number deter opportunistic theft and make stolen gear harder to resell, while giving honest finders an easy way to return it. Combined with QR check-in and check-out, branding creates the accountability that stops tools quietly disappearing. It is a deterrent, not a guarantee, so pair it with sensible site security.
- Can I change my branding or asset-ID format later?
- Yes. Each order is printed to the design you approve, so you can update your logo, colours or asset-ID format on a future order. Existing labels keep working because the QR code stays linked to the same asset record regardless of the printed branding.
Related guides
Asset Tracking Labels: Link Equipment to a Live Record
Asset tracking labels that link each item to a live MapTrack record. Scan with a phone to check out, locate and audit equipment. From 100 units.
OperationsQR Code Asset Labels: Scan-to-Track for Field Teams
QR code asset labels that link to a live MapTrack record. Scan with any phone to check out, inspect and locate equipment. From 100 units.
Ready to track every asset?
Join construction, mining and field service teams across Australia.
4.9 on G2 · 4.9 on Capterra
- No credit card required
- 30 days free trial
- Cancel anytime