Meet the team behind MapTrack content. Our authors bring 10+ years of hands-on experience in asset tracking, field operations and heavy industry software.
Commercial Director
Jarrod co-founded MapTrack in 2012 and has spent over a decade helping field teams track assets, reduce loss and simplify compliance. He has conducted 300+ user research sessions to shape the platform.
GM of Operations
Lachlan leads operations and go-to-market at MapTrack, focusing on SEO, product-led acquisition and helping heavy-industry teams discover better ways to manage their assets.
Co-founder & CTO
Alex co-founded MapTrack and leads the engineering team. He rebuilt the platform from the ground up in 2022, drawing on 10+ years of real-world asset tracking experience.
See how MapTrack helps field teams track every asset from purchase to disposal.
