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Our Authors

Meet the team behind MapTrack content. Our authors bring 10+ years of hands-on experience in asset tracking, field operations and heavy industry software.

Jarrod Milford

Jarrod Milford

Co-Founder & Commercial Director

Jarrod has spent over a decade in technology consulting and asset management, including roles at Accenture (mining and heavy industry) and CGI as an Asset Management Consultant. He co-founded MapTrack and built and scaled its original platform, then rebuilt it with Lachlan and Alex from thousands of customer conversations and 300+ user research sessions with field teams. The result is one easy-to-use platform in place of siloed, fragmented tools, so multiple teams can manage everything from excavators, vehicles and tools to fixed assets and parts.

Asset management consultingMining & heavy industry technologyAsset tracking softwareField operationsUser researchCompliance management
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Lachlan McRitchie

Lachlan McRitchie

Co-Founder & GM of Operations

Lachlan leads operations at MapTrack, bringing 10+ years of enterprise technology experience across mining, construction and heavy industry. Before MapTrack, he held senior roles at Workato (integration and automation) and AppDynamics/Cisco (application performance), working directly with ASX-listed organisations to modernise their technology stacks. His deep understanding of field operations and blue-collar workflows shapes how MapTrack solves real problems for asset-intensive teams.

Enterprise technologyIntegration & automationMining & construction operationsAsset & fleet managementApplication performance monitoringB2B SaaS
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Alex Sommerfeld

Alex Sommerfeld

Co-Founder & CTO/CPO

Alex co-founded MapTrack and leads the engineering team. He rebuilt the platform from the ground up in 2022, drawing on 10+ years of real-world asset tracking experience. His expertise spans IoT hardware integration, GPS telemetry and cloud-native SaaS architecture. Alex is responsible for the platform's reliability, security posture and the API layer that powers MapTrack's integrations.

Software engineeringIoT & GPS trackingPlatform architectureAsset tracking technology
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Built by operators, for operators

See how MapTrack helps field teams track every asset from purchase to disposal.

4.9 on G2 · 5.0 on Capterra, GetApp & Software Advice

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