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Our Authors

Meet the team behind MapTrack content. Our authors bring 10+ years of hands-on experience in asset tracking, field operations and heavy industry software.

Jarrod Milford

Jarrod Milford

Commercial Director

Jarrod has spent over a decade in technology consulting and asset management, including roles at Accenture (mining and heavy industry) and CGI as an Asset Management Consultant. He joined MapTrack in 2018 and has spent the past 8+ years building and scaling the platform, conducting 300+ user research sessions with field teams to shape the product. His consulting background gives him deep insight into the operational and compliance challenges facing asset-intensive Australian businesses.

Asset management consultingMining & heavy industry technologyAsset tracking softwareField operationsUser researchCompliance management
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Lachlan McRitchie

Lachlan McRitchie

GM of Operations

Lachlan leads operations at MapTrack, bringing 10+ years of enterprise technology experience across mining, construction and heavy industry. Before MapTrack, he held senior roles at Workato (integration and automation) and AppDynamics/Cisco (application performance), working directly with ASX-listed organisations to modernise their technology stacks. His deep understanding of field operations and blue-collar workflows shapes how MapTrack solves real problems for asset-intensive teams.

Enterprise technologyIntegration & automationMining & construction operationsAsset & fleet managementApplication performance monitoringB2B SaaS
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Alex Sommerfeld

Alex Sommerfeld

Co-founder & CTO

Alex co-founded MapTrack and leads the engineering team. He rebuilt the platform from the ground up in 2022, drawing on 10+ years of real-world asset tracking experience. His expertise spans IoT hardware integration, GPS telemetry and cloud-native SaaS architecture. Alex is responsible for the platform's reliability, security posture and the API layer that powers MapTrack's integrations.

Software engineeringIoT & GPS trackingPlatform architectureAsset tracking technology
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Built by operators, for operators

See how MapTrack helps field teams track every asset from purchase to disposal.

G2 4.8 out of 5 stars4.8 on G2 · 4.9 on CapterraCapterra 4.9 out of 5 stars
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